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Microcopy & Product Language Library

Approved phrases, patterns, and the tone we ship.
onboardingempty stateserror copy
Tessa Williams
Tessa Williams
OWNER
Nodes
16
Members
5
Saves
4,810
Updated
Updated last week
COMMENTARY
Tone rules (what we ship)
We write like: - calm - specific - non-performative We avoid: - gamification - shame language - hype metaphors
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NOTABLE
On product copy
Empty states should explain the *benefit*, not the feature.
Linear App ↗
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QUOTABLE
Writing for interfaces
An error message is the product meeting reality.
Notion SO ↗
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VIDEOVerified
Worth it for minutes 5–8
Why it matters: This is trust language, not marketing.
Used in: Internal brief
YouTube ↗
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VIDEOVerified
Worth it for minutes 10–14
Why it matters: This is trust language, not marketing.
Used in: Internal brief
YouTube ↗
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VIDEOVerified
Worth it for minutes 12–18
Why it matters: This is trust language, not marketing.
Used in: Internal brief
Reliability: High confidence
YouTube ↗
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DATAMust Read
Key number
42%
YoY
Key number with short context.
Why it matters: This is trust language, not marketing.
Referenced in: Internal brief
IEEE Spectrum ↗
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DATAMust Read
Key number
42%
YoY
Key number with short context.
Why it matters: This is trust language, not marketing.
Referenced in: Internal brief
Source: Low confidence
IEEE Spectrum ↗
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CLAIMTo Verify
Claim
This claim should be treated as testable, not inspirational.
Source says: Source says…
Why it matters: This will show up in onboarding behavior.
Theverge ↗
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CLAIMKey Claim
Claim
This claim should be treated as testable, not inspirational.
Source says: Source says…
Why it matters: This will show up in onboarding behavior.
Reliability: Medium confidence
Theverge ↗
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QUESTIONDraftResolved
Question
What are we trying to answer?
Working answer: collect 2–3 proof points.
Why it matters: This is trust language, not marketing.
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QUESTIONDraftOpen
Question
What are we trying to answer?
Working answer: collect 2–3 proof points.
Why it matters: This is trust language, not marketing.
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QUESTIONDraftOpen
Question
What are we trying to answer?
Working answer: collect 2–3 proof points.
Why it matters: This is trust language, not marketing.
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DECISIONVerified
Decision
Decision: document the tradeoff
  • Choose the constraint that sets the timeline.
  • Avoid scope creep; keep the artifact legible.
  • Align on what evidence would change this.
Supported by 10 nodes
Used in: Internal brief
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COMMENTARYVerified
Working note
A short working note that captures the board’s current stance (mock).
Why it matters: This will show up in onboarding behavior.
Used in: Internal brief
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NOTABLETo Verify
Source note
A concise notable: what changed and why it matters.
Why it matters: This will show up in onboarding behavior.
Used in: Internal brief
BBC ↗
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